Postcard Group Crit

APPROACHES

Reducing things down - WE SHOULD ALL BE DOING THIS! THAT'S THE TARGET OF THIS BRIEF.

Kyle and Shelly approaching the task by choosing and re-interpreting iconic monuments and landmarks - this is successful in that the postcards and obviously responses to a certain place, but to me they were too obvious. 

My intention is not to make postcards that are instantly identifiable, but to make postcards that discuss the atmosphere of markets across the world. Mine is less about places (cities), but more about the event and the action of treasure-finding.

We're all trying to make images of the representational world, when we should be making more graphic images using symbols. Stop tracing photographs and make free-hand shapes.

RESPONSES

Shelly's postcards evoked the response 'I'd buy it for my mum'. It's really motivating to hear that people would like to purchase your work as products, but DO YOU WANT PEOPLE'S MUMS TO BUY IT? 1 - is that really your target audience? 2 - make work for yourself, not for commerce (yet).

Ambitions: how do I want my work to feel? I want mine to envision THE SEARCH - the joy of finding things. I want a lively atmosphere, the buzz of a market. The community spirit of buying local produce.
My focus should be on the products and the transaction, the location is less significant.

Drawing as thinking, sketches dictate.

Spend more time in roughs and using the frames inside the sketchbook to figure out composition too.

The design process is throwing things away that don't fit.

WHAT'S THE MESSAGE?

Siobhan used media to try and anticipate the reductive quality of vectors in her roughs - cut paper worked in a similar way to vectors. I should try this. Colouring pencil - too slow.

simplify

two or three colours

'it's difficult to make vectors look good because they are the aesthetic of consumerism'