Sunday, 5 February 2017

Moomins Case Study

The amount of Moomin merchandise I own is almost embarrassing and this isn't even all of it.
The success of Tove Jansson's Moomin books has extended to hundreds of applications across the world, including:

Stamps - First Day Issue
Homeware - plates, mugs, lamps, cushions, bedding, wallpaper,
Cuddly Toys/plushies, plastic figures, dollhouses,
Stationery/Postcards/ Calendars
Enamel pins - VERY POPULAR AT THE MOMENT! I wonder how you can get these made?
Fashion - dresses and t-shirts, pyjamas (Even PRIMARK got hold of the licensing for Moomin Characters!)
Experiences - Moominworld in Finland, The Moomin themepark in Japan, The Moomin Cafe in Hong Kong - (Mary Chu told me about this), exhibitions, plays

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