Tuesday, 8 November 2016

PENGUIN CHILDREN'S BOOK BRIEF RATIONALE

https://www.penguinrandomhouse.co.uk/about-us/design-award/children-s-cover-award/


THE BRIEF IS TO DESIGN A BOOK COVER FOR 'THE SECRET DIARY OF ADRIAN MOLE: AGED 13 3/4"
Supports to my interests in: stories, reading, narrative, character

THE REWARDS OF THIS BRIEF:
Prize, networking, industry, exposure, brand, company, PENGUIN

THE CHALLENGES OF THIS BRIEF WOULD BE:
graphic design, typography (not experienced/skilled in)
Haven't read the book

THE APPEAL TO ME:
enjoy reading - penguin fan, my intended target audience

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