Just a tiny brief to get the ball rolling. I received a call for submissions email from NEST and realised that this would be good practise to get me warmed up into the flow of Responsive.
THE BRIEF IS TO SUBMIT ARTWORK IN RESPONSE TO THE WORD 'FOCUS'
The broad spectrum of work in NEST means that my models/puppets would be welcome.
THE REWARDS OF THIS BRIEF:
Some exposure, example of my work being published in print
THE CHALLENGES OF THIS BRIEF WOULD BE:
graphic design, typography (not experienced/skilled in)
Haven't read the book
THE APPEAL TO ME:
QUICK, easy (not the way I would usually approach a brief, I much prefer longer and more commitment to a brief but I think that I need to start responding since we have a crit coming up and the Roald Dahl brief will be a big project that I haven't got much to show for yet)
Successes:
Does it answer the brief?
Yes. It responds to the word 'FOCUS'
Things to Improve:
I didn't rough or plan this response. Since it was only a very quick brief and I didn't have much time at all to prepare, I just took a doll I had already made and took several photos. There was no clever concept or research involved in the process of answering this brief, so the idea is very obvious and boring - a camera for 'FOCUS'.
Very quick response, should have made the camera myself, but I just used a little toy one I had in my drawer.
I don't think my tone of voice was appropriate for this publication. My work is usually aimed at an intended audience of children and that's who I enjoy making work for, so the outcomes I produced might not be relevant for the readership: students and artists.
I'm not particularly proud of this. It's a nice photo but it has no real message behind it and it was made just for the sake of entering a competition, which isn't really what this module is about.
However, it has given me experience in quickly responding and sending off my work.
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