So I didn't win this competition, but there was some fantastic submissions. I know that my work got seen by LAIKA which is really great. I hope they do more competitions because it was really fun to have a go at working 'with' this company and their characters.
What was successful in the winning image:
It was a moving image. The image flashed with different coloured Christmas lights, so it was dynamic and captured attention for longer on the Facebook banner.
Recognisable characters, true to the visual style of Laika's original characters. Hand drawn but kept in the house style.
Subtle colours, using Christmas colour scheme but muted so as not to be too garish or distracting.
They did, however, share a few of their favourite entries and mine is the first one on the Facebook album. They shared one of my test photos, not the final image. It might have been confusing or even against the *rules* that I posted several images.