TASK: Identify 3 briefs just from D&AD + YCN - why have you chosen these? Read and comment on philosophies. PRINT FOR THURSDAY.
SELECTION
I looked at both YCN and D&AD's briefs, but none of this year's D&AD briefs really appealed to me; perhaps it's because a lot of them are design-centred, but I just didn't feel attracted to them. I may revisit the D&AD briefs later on and find things I didn't see this time, but for now I've found some from YCN that are more my thing.
YCN briefs aren't released until Monday 24th, but these are a selection of briefs from last year that I have highlighted as ones I would have considered.
YCN
'Established in 2001, YCN is a curated, creative network. We help creatively minded people and organisations to make relevant new connections, to learn and to do.'
This echoes what the Responsive Module is about and also matches my ambitions in what I want to get out of this module. I want to learn and do, so I need to make relevant connections with a range of creatively minded people.
WRAP
TOPICS: Waste (re-purposing materials and using found objects is a big part of my practice, so this could be a way in which I could promote recycling with WRAP - maybe collaged characters made from card/material scraps).
VALUES: Recycling, the environment - issues that are important to me.
AUDIENCE: Aimed at students, familiar territory.
MARINE STEWARDSHIP COUNCIL
TOPICS: Oceans, fish (very visual topics. Research-driven. Always fun to make fish!)
VALUES: Sustainability, save the oceans (important, yet often overlooked)
The output: moving image, an area I'm increasingly enamoured with - stop motion, model-making.
FEDRIGONI
TOPICS: PAPER, stationery, (working in a stationery shop, products that I know about and am a consumer of)
VALUES: Quality, the hand-made, tactile
The output: Use paper in your solution! I enjoy working with paper and physically MAKING 3D models/illustrations, so the old-school, hands-on tone of this would be well suited to my process.
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