Andre da Loba is not an artist I've heard of before. I was attracted to his quick, child-like 3D illustration in the form of cardboard cut-outs painted in acrylics.
http://beautifuldecay.com/wp-content/uploads/2011/12/andre002.jpg
They're so silly and crude that they're funny. It's this naive, frank approach to 3D illustration that makes his work memorable and striking. When I discuss playfulness, THIS IS IT. This is having FUN with art. Andre da Loba obviously wasn't aiming for perfect brush strokes and precise lines with this piece, he was just letting loose and it works.
The hand of the maker is evident in his illustration, since it is his hands that chopped the cardboard, splodged the paint and glued it all into a hodge-podge mess of happiness. If the lines were perfect and the paint was smoothly applied, it wouldn't have the same degree of wonky, fast-paced busy-ness.
http://www.andredaloba.com/wp-content/uploads/2012/09/Land-of-Decoration.jpg
I found it hard to believe that da Loba's work has been published in highbrow editorial contexts. I really like what he does, I just can't imagine other people enjoying it in that context! I suppose it adds a lot of fun and humour to dull articles, much more than what a drawing could bring.
http://www.andredaloba.com/wp-content/uploads/2012/09/I-Five.jpg
He draws and screen prints too. The image above is a laser-cut shape that has been screen printed. I much prefer his hand-chopped art because it's more of HIS input than a computers. It's all his craft and it's original. Anyone could have made this sculpture and I wouldn't be able to tell. It's nice, just not what I now recognise as Andre da Loba's handiwork.
http://www.andredaloba.com/wp-content/uploads/2012/09/C_023.jpg
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