Sunday, 7 May 2017

DISTRIBUTION

Distribution concerns how my work would travel to the consumer.
The consumers are people who buy the products, with my intended audience being children aged 7-11 years and fans of L.M.Montgomery.
Where would you find these products with my illustrations applied?
How can I reach these people?

Similarly to 504, in which I studied the work of Edgar Allan Poe and made a publication about his house, I aimed my product at fans of the author and proposed that this could be pitched as a product to the Poe Museum Gift Shop in Baltimore.
Lucy Maud Montgomery has a huge fanbase with enthusiasts who travel far and wide to see where she lived and worked. Targeting these fans as consumers, I could propose to distribute my products via specialist Montgomery gift shops, where these fans would go expecting to find such products.



Since Montgomery's work and life revolved around Prince Edward Island, I think this is definitely a place to start with distribution. The tourism on the island would be the ideal way of finding custom.
My work would fit in in this context too.

http://www.annestore.ca/xcart/home.php

Anne of Green Gables store - dolls, post cards, books, costumes,

http://www.balasmuseum.com/gift-shop.php


Bala Museum
'Bala’s Museum’s gift shop matches almost anything you will find in Prince Edward Island. It is definitely the best Anne of Green Gables gift shop on the mainland.
Our gift shop’s range of items will appeal to your favorite granddaughter -- or to yourself as an LMM collector. You will find a selection of LMM books, ranging from rare classic editions to inexpensive paperbacks for cottage reading.'

I don't quite understand what they mean when they say 'your favourite granddaughter', grans aren't supposed to have favourites! Anyway, this quote demonstrates the relationship between my two audiences, the intended audience (granddaughter) and the actual audience (an LMM collector). The work is intended for children, but will actually be bought by gatekeepers (parents/grandparents) or collectors who also appreciate it.


http://www.lmmontgomerybirthplace.ca/

Lucy Maud Montgomery's Birthplace
The house in which LMMontgomery was born is open for visitors, similarly to Edgar Allan Poe's house in Baltimore and the Bronte Sisters' House in Haworth (where Bronte H and I visited last year as research for 504).

'This little museum is the birthplace of L.M. Montgomery. The staff is very friendly and knowledgeable. The collections include most notably a large collection of Maud's scrapbooks and letters and a replica of her wedding gown. (They had to remove the original from the display because of light damage.) The musuem also features a nice collection of gifts and books available for purchase. They generally have book signings as well from local historians and authors. As with most of the little museums, the cost is quite minimal.'
-Trip Advisor review from Salem, Massachusetts


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